I’m taking my own advice, and charging head first against a blank screen despite the deep terror I’m feeling looking at it. Let’s do this!
For the first time since I’ve returned from Japan, I’m going to be tabling at Otakon’s Artist Alley in one week! I’m really excited to be coming back to what I consider my “home” convention. I was so sad I couldn’t go last year, but by teeth had other plans. Thanks root canal!
I’ve promised myself this year to start prepping early, so I thought sharing my process in prepping for an artist alley would be fun and informative for those of you curious about running your own table in the future, or just wondering what all goes into being in artist’s alley.
This year I’m not focusing on the 8.5 x 11 prints like I have in previous years. In the last few shows I’ve done, people’s interest tends to lean towards my smaller items, or bigger items, but the old 8.5 x 11 are collecting dust, sadly. This year I’m experimenting with having 8.5 x 5.5 prints, which works really well with my watercolors. I’ll be looking for feedback at Otakon about the bigger prints, but if enough people don’t express a want for them, I’ll be phasing the size out of my prints permanently.
I just received these prints from CatPrints and am super happy with them. I even gave their holographic papers a go, which came out great…
— AJA 🐙 Otakon (@ajadraws) August 3, 2017
This new way of approaching my prints creates a conundrum. Pricing. Price too high, no one will buy– price to low and… ulgh, I can’t think of a good rhyme here, but you get the idea. Pricing too low is not good either. While you may sell a lot (or everything), you may not make the production cost + time/effort put into making it back, which will set you back instead of further ahead (which is the goal, right?). This is why at artist alleys you generally see letter sized prints around the same price range. Because these are nice quality prints, some with the special holographic screen, I need to charge more, but what’s a good price? I’m thinking $12 for the plain prints, and $15 for the holographic ones.
But what do you think? To expensive? Not enough? Or just right?